Search engine optimization is all about getting your website ranked highly by search engines such as Google. The higher you rank, the more visitors you will receive to your site and the more sales you may make.
To get your site ranked in the top results, you have to do several things:
To get your site ranked in the top results, you have to do several things:
- By using a search engine
- Through word-of-mouth
- Web directories
- By driving traffic through social networks
- Through social bookmarking sites such as Facebook and MySpace.
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Once you know how people prefer to find a site, you can target the search engines themselves. “Keyword Analysis” is the primary key to search engine optimization.
Keyword analysis is the method of analyzing a website’s keywords and ensuring that the most profitable keywords work into a website’s content.
Suppose you were to study the “Keywords and Key Phrases” section of a website database and see keywords that a person might Key into a search engine. In that case, it might be a good idea to make a list of equivalent words: “cheap hotels in Europe,” “hotel deals,” “it’s a deal, get a free meal,” and “wow “my city is not only impressive but amazing.”
But if you were to study the “Search Terms” we spoke of, these would be phrases people tend to enter when searching for sites in a search engine.
These phrases are known as “Keywords and Key Phrases.” They are phrases that potential customers will use when searching; it’s how they find you.
Keywords and Key Phrases:
Studies have shown that customers searching for hotels will search these phrases: “hotel in Europe,” “hotels near my area,” “low rate hotels,” and “Stay-in-Mind,” all of which are phrases made up of one word.
When you have keywords and key phrases in your place of business where customers will be finding you, you should ensure that these keywords are optimized for search engines such as Google.
Like keywords, you need to have your keywords for the search engine optimized language. Therefore, if your place of business is background checks security Storm holding driving home a game show, it would be wise to optimize a website phrase of which many people would use when searching for your type of business in Google:
“background Checks-security Storm holding a game show.”
To find out which keyword phrases work well, you should see how a keyword appears and after a search engine has indexed a site.
Using Keyword Analysis
To do this, you need to enter one or two keywords or key phrases into Google to see how many web pages are returned on that keyword phrase.
Since Google indexes every page with a link, you need to know if that site is a link out of Google or just another website with all the unrelated words associated with the initial phrase that searched upon.
If you get many “insecticide” search engine pages, it will tell you a webpage is related to the term optimized unless Google did the SEO of that page. But querying these text-based sites to see if they are related to your keyword phrase means that you won’t know if your keyword is a thread to the search that led to them being featured in the top search results.
When using keyword analysis services, it is imperative to know how multi-word searches play a role in your business’s overall search engine rankings.
If you are unsure if you can find relevant keywords, you should try some variations of your keyword phrases to complete your research.
A great way is to get a good idea of how much search traffic your visitors are driving.
Another example of someone doing keyword research will be considering starting a premium mobile phone store that you want to be found on Google. Initially, you might work on your phone model.
Then, once you have enough traffic, make a concise study of the “problems” visitors respond to the most. You can then decide between developing and sampling customers’ experiences out of those responses.